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Meet Jan Lohs: Professional Experience

Jan Lohs, founder and principal of Lohs Research Group, is a seasoned business consultant with 20+ years of experience in qualitative marketing and organizational research.

Jan stays abreast of emerging qualitative research protocols, actively tracks advancements in brain science to enable richer understanding of consumer motivations, and continually applies new technologies in her work.

Prior to founding Lohs Research Group (LRG) in 1994, she worked in advertising, market research and brand consulting organizations, developing strong skills in both generating insights that matter and helping clients apply them to profitable ends.

Jan’s strong creative and innovative drives have made her a leader in the qualitative research community. Her roster of blue chip clients includes Fortune 500 companies as well as mid-sized organizations. Her experience in conducting qualitative research is international, including China.

Industry Leadership
Jan is a leader in the Qualitative Research Consultants Association (QRCA) and a frequent presenter at the organization’s conferences. She has held local and national positions, including chairing its Field committee. She also belongs to the Association for Association for Qualitative Research (AQR), the principal authority on the qualitative research industry in the UK.

Jan also is a consultant with TLC Leadership Options, a network of strategists and facilitators dedicated to improving organizational performance.

Jan Lohs has published and/or presented on a number of qualitative research issues, including:
  • Ethnographic and observational research
  • Implications of recent brain science discoveries for qualitative research
  • Improving the quality of qualitative research recruitment

To download a copy of "Getting More Value from your Qualitative Research Projects," Jan’s practical guide for users of qualitative research, please click here.

For publications and other resouces, click here.

Jan Lohs

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