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What We Do: Strategic Qualitative Research For Your Business Success

Understanding your challenges
LRG takes time to thoroughly understand your business situation and challenges. This essential first step in our research process helps deliver exceptionally empowering research results. We then help clarify your research goals, strategize a sound approach, create a custom research plan, and find respondents who are right on target.

Worry-free research
People who need research conducted can rest easy when LRG is handling the project. We bring knowledge, skill and experience (even a little compulsiveness!) to assure each project runs smoothly and professionally.

Deeper, richer insights
Lohs Research Group is known first and foremost for exceptionally deep insights. Grounded in the understanding that direct questioning often yields limited responses, LRG uses innovative approaches that go beyond surface-level thinking. You benefit from a more comprehensive view of your consumers’ worlds and deeper insights into what makes them tick. And sometimes epiphanies that jump-start true breakthroughs.

Types of research projects we do:

  • Brand Equity Research
  • Brand and Positioning Strategy
  • Usage Behavior
  • Fuzzy Front-End Exploration
  • Concept Development and Refinement
  • Communication Issues
  • Employee Diversity and Retention
  • Advertising, Packaging and Graphic Design
  • Tactical (Specific Issues)

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